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To some, choosing a domain name sounds like an easy thing to do. It can be, but sometimes you can run into unexpected problems. Many businesses register their company name as their domain name. If this is your plan, hopefully it is not already taken. Many times you will find that it is taken, unless your company possesses a rare name. If it is available, then good. You can now register the name you want and it will match your company name. If the name is already taken, there are plenty of alternative ways to register a great domain name. Some of these alternatives may be better than the original idea of registering the name of your business.

1. Register an easy to remember domain name

Think about this, If you have a long company name, then having your website name mirror this name may not be a good idea at all. Rather than using the company name, use an easy to remember name instead. One that describes the products or services you offer. Example, if you own a coffee shop or sell coffee related products and your company name is Beantime. It may be best to use a domain name that utilizes the word coffee in some way. With that said, it will be difficult to find a.com domain name with the word coffee. Lucky for us, there are many domain extensions to choose from. Many of these other name extensions are gaining popularity and you will have an easier time finding the domain name you want to register. One extension in particular is the new.co extension. Great for company, commerce, community, ect., it’s a good way to get the domain name you want because the.com is taken.

2. There are premium domain names available

You can get the domain name you want if you are willing to pay for it. Many owners of premium domain names don’t even use them for business purposes. They hold them in hope to someday make a profit. They want someone to come along and purchase it for hundreds, thousands or maybe more, depending on how bad the buyer wants it. These are usually one word domains and a general term. Example, pizza.com sold for millions so did business.com. Chances of getting domains like this are slim. You can however, check domain hosting sites for auctions and sites where people can list premium domains for sale. The whois database holds names and contact information of domain owners, you can check it and see who owns the domain you’re looking for. Who knows, maybe they will sell it to you.

Ok, I have a domain name registered… Now What?

Now you need to build your website, then you need to get the files on a hosting server. Many times your website designer/developer will handle all this for you. If you are creating your own website, there are great companies that are inexpensive and can help you get the best hosting product for your needs. These companies will usually offer emails, online ad credits etc., when you sign-up.

A server works based on the client server model, your browser/you is considered the client and the web server, serves you the information that you ask for. This is usually done through http, although there are other protocols this is the most widely used. You will usually see the http: in your web browsers address bar before any www. web address. Basically, hosting a website can be defined as; putting your website files on a server, so that viewers can access them using their web browser software. Now that you know a little more about domains and hosting you can begin your domain search and you will have your website up and running in no time.

It doesn’t matter if it’s for personal use or for a business; chances are your first choice awesome catchy perfect domain name is already taken – so what options does that leave you?

For a business where the domain name is highly important to aid your search engine ranking efforts, keeping those keywords in the domain is essential, and you have some flexibility in how to do that, and the focus of this article is on the business side, although the same options exist for a personal website too – you just have a lot more freedom in your domain name for personal use.

Here are some options you can consider:

Use a different extension

While a.com is still the preferred domain extension it’s not the only option. For a business you want to try staying with the main three -.com,.org, and.net. You may be able to get away with something like a.info,.us, or.co.uk type extension too, but only as a last resort (you might even want to consider the other options below first).

Change the name slightly

If you are trying to secure a website where your primary keyword phrase is already taken, you can look at options for changing the name – adding a suffix (such as site, center, information, review, etc) of some kind is the preferred approach, followed by adding a prefix (my, the, online, etc).

Hyphenated names

Personally, I think hyphenated domain names look less professional, so for a business website I’d recommend avoiding the hyphen. Hyphens are mostly used when someone finds a high search volume keyword phrase and doesn’t want to give it up. Hyphens don’t affect your search engine rankings to my knowledge, but how many big name companies do you see with hyphenated names?

Buy The Domain Name

If the specific domain name is already taken go have a look at what is on there. Is it a commercial website? Is the page just full of links and Ads? Or is it just a parked domain someone bought and hasn’t used yet?

You can contact the owner of a site and see if they are willing to sell. Chances are, if it is being used for a business you won’t have much luck. If it’s being used as a link site or ad-site to generate revenue from the traffic, you’ll have to make it worth their while to sell, and in both case that might mean big bucks.

Can’t harm to contact the owner and find out though, you never know.

Legally go after the Domain Name

In some cases a business name is protected by Trademark Law, you might have legal grounds to go after the website domain name if you can demonstrate it infringes your Trademark. I’m not a legal expert by any means, so you will have to do the research on this yourself, but be aware that this may be an option if the options above all failed for you.

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